How to Write a KILLER LinkedIn Profile… And 18 Mistakes to Avoid: Updated for 2018 (13th Edition)

Written by Brenda Bernstein
Category: · Business & Money

Recently added to the 13th edition:

✔ Revised images and instructions throughout to match LinkedIn’s new redesign
✔ Update on which features have really disappeared and which have moved
✔ Mobile-specific instructions
✔ Special advice from a past recruiter
✔ Secret tip: Write headlines over 120 characters! (Mistake #1)
✔ Introducing Photo Filters and Editing (Mistake #2)
✔ How to create an All-Star profile (Mistake #3)
✔ LinkedIn adds Boolean logic to search feature (Mistake #5)
✔ How to reply to and cancel invitations to connect (Mistake #5)
✔ How to connect without InMail (Mistake #5)
✔ How to get personal by customizing your notifications & syncing your calendar (Mistake #5)
✔ LinkedIn’s new messaging interface (Mistake #5)
✔ Upcoming new analytics (Insights) (Mistake #5)
✔ How to find alumni connections (now that the Alumni function is gone) (Mistake #5)
✔ New best practices for the LinkedIn summary section (Mistake #7)
✔ How to maximize your LinkedIn feed (Mistake #12)
✔ How to add images to your comments (Mistake #12)
✔ Sharing videos (Mistake #12)
✔ The new face of LinkedIn Jobs (Mistake #15)
✔ LinkedIn’s new Open Candidates feature (Mistake #15)
✔ Updated instructions for Company Showcase Pages (Bonus Tip #2)
✔ Hidden Search Tools (Bonus Tip #6)
✔ The latest LinkedIn Buzzwords and Hottest Skills (Appendix D)
✔ The LinkedIn Students App (Appendix E)


“Unless you have the rare job that requires no communication with other human beings, you will benefit from regular and careful reading of Brenda Bernstein’s advice. She will guide you through the rules of creating and using professional gateway documents: resumes, cover letters, and LinkedIn profiles. Her advice for job seekers in a variety of settings is both accessible and sound. Best of all, she writes and presents with grace and humor. Brenda is a “must read” and “must consult” for people entering, re-entering, or reconfiguring their place at work.” – Susan Gainen, Principal Consultant, Pass the Baton, Minneapolis, MN.

“Brenda’s “How to Write a KILLER LinkedIn Profile” webinar was EXCELLENT! The information I received was applicable immediately and easily. Using Brenda’s insightful techniques, I transformed my one-dimensional career history into a compelling brand-focused profile that has increased my profile reviews and name search results by 20%!” – Nikki Champagnie, Career Services Professional, Houston, TX.

“Many people are beginning to truly understand the strategic networking power of LinkedIn, but it’s surprising how few have adopted good habits when constructing and maintaining their LinkedIn profiles. Personal branding and sending a concise message to people who visit your profile is critical. Brenda Bernstein’s e-book holds key profile strategies and important tips on avoiding networking pitfalls. As a LinkedIn trainer myself, it’s good to know I have a resource like this for my clients to help them after they’ve left my classroom.” – Michael Phelps, LinkedIn Trainer, Milwaukee, WI

“I just love this new book! It absolutely addresses topics no one else has and that people should be paying attention to. It hits the bulls-eye on making LinkedIn work the way it’s intended! Plus Ms. Bernstein does a great job of conveying important, spot-on points in a clear and engaging manner.” – Larry Megugorac, Sales Executive, Brentwood, CA

“I have read How to Write a Killer Linkein Profile a few times now, and it has truly alerted me to the power of words, the use and turn of language, and the positioning power that I can master and take advantage of as I transition into my next job opportunity. I appreciated the knowledge and hands-on expertise Ms. Bernstein has laid out in these pages and honestly wanted more at the end of the book.” – Luisa Michel, CFA, Columbia University MBA, St. Louis, MO


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