Chris Holloway spent ten years as a resident in the United States, where, apart from two years' reluctant service in the armed forces, he worked at Cunard Line's North American head office in New York. Transferred back to the company's UK head office in 1966, he later worked in other sectors of travel before leaving the industry to teach tourism. He retired as Professor of Tourism Management at the University of the West of England in 1997. He is the author of two bestselling textbooks on the tourism industry, The Business of Tourism and Marketing for Tourism, both published by Pearson.