Could you tell us a little bit about
I’m an author, fiction and non, an author publicist and photographic
artist, living in the remote northern New Mexico mountains at almost 8,000
feet. My first two self-published books, The Rewritten Word, http://www.amazon.com/Rewritten-Word-Sculpt-Literary-ebook/dp/B0045JK48A/ref=tmm_kin_title_0?ie=UTF8&m=AG56TWVU5XWC2&qid=1306955104&sr=1-1 and
the novel Rightfully Mine: God’s Equal Rights Amendment, http://www.amazon.com/Rightfully-Equal-Rights-Amendment-ebook/dp/B002NGO4B0/ref=sr_1_1?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1307029989&sr=1-1 are
still multiple category best sellers at Kindle.
I founded Promotion a la Carte, http://www.promotionalacarte.com the
author’s promotional menu of choice, last July, 2010, and 6 months later
writers voted it #2 in the Preditors & Editors Poll. http://critters.org/predpoll/final_tally_promotions.ht Nanci
Arvizu is my Vice President and we love our work helping authors build a
following and teaching them more about promoting their books through our blog
and radio show.
Describe your book ‘The Rewritten
Word: How to Sculpt Literary Art No Matter The Genre’ in 30 words or
It's the only How-to-Write book that has nothing to
do with writing. It's all about rewriting. Whittle away what buries the art of
your words beneath pulp, no matter the topic, no matter the genre.
What was the hardest part of writing
I’d have to say defining my rewriting process. I’m no editor or grammar
professor, just an everyman writer struggling to improve my
own work as best I can.
When I got serious about studying the craft of writing I was shocked by
what I didn’t know about polishing my words. Reading books on editing I found
them way too lofty, using grammar terms that college level English students
would have a hard time following.
So way back then I did exactly what I did with the examples used in this
short handbook. I took the sentences and paragraphs that were unclear to me and
clarified, simplified, and shortened—I REWROTE them until they made sense to me
and eliminated what didn’t relate and, in fact, distracted. A lot of times this
meant translating it into words I could understand.
What I didn’t realize way back then was I was teaching myself to rewrite.
It was years before I understood my own process, but this is what I did to my
own work from that point on. For the book I just had identify my process
clearly and break it down into bite size steps.
What books have had the greatest
influence on you?
The Beauty and The Beast. Not only did it open my young eyes to looking
past the surface in others, but to dive deeper into every area, such as writing
and marketing, and as evident in my book, rewriting. That fairy tale is the
foundation for probably every phase of my life that pertains to understanding.
Briefly share with us what you do to
market your book?
Step by step marketing, each building on and complimenting the last like
the gourmet courses in a Roman feast. Then repeat and rinse as needed.
One of the most important marketing strategies I've learned is that you
must offer the reader/customer something of value to them. I used
to hate marketing because it involves sales, which seemed sleazy to me. But
when I realized I could help others find what they need, marketing took on a
whole new meaning to me. Now I see marketing as serving others. If my product
won’t serve them, I don’t offer it.
I have learned over the last few years it’s vital to establish an Internet
presence. I've done that through my blog teaching author promotion, Promotion
a la Carte Blog. http://www.promotionalacarteblog.com/ I have health
challenges that prevent me from leaving home often, so I learned the ropes of
Social media is my main marketing platform, though I use my blog, guest blogging,
teaching gigs at webinars, my BTR radio show Promotion a la Carte Radio,
and just anywhere I can land an interview or otherwise get my name/voice out
there. It takes a lot of work, but you must establish your web presence.
I use social media constantly, working to expand my presence and credibility.
Most of the posts are helpful tips and information for writers, but I slip in
info about my products and offerings too, and of course talk personally with my
closest 17,000 + friends! chuckling.
Readers like to see and/or hear you too. Include them in who you are, even if
you’re doing a tutorial, no matter your genre. I recommend you create audio
digital home videos http://www.aggiev.org/rightfullymine/book-reading-and-other-videos.html,
and even audio such as this audio clip introducing Rightfully Mine on
You can even create your own trailers when appropriate. http://www.youtube.com/user/PromotionalaCarte?feature=mhee#p/u/5/PMLCe-om0es Welcome
videos are also great tools. http://www.promotionalacarte.com. And definitely create
every tutorial you can devise, such as this one for The Rewritten Word. http://www.youtube.com/user/PromotionalaCarte?feature=mhee#p/a/u/0/-cGOvkRJ5Do
Bookbuzzr.com, lets you offer a free sample of your book (http://www.freado.com/book/4277/Rightfully-Mine-Gods-Equal-Rights-Amendment).
They also offer great widgets of this book sample you can place everywhere; and
I do. And it's free.
Get interviewed and reviewed. When Rightfully Mine hit 10,000
views in two months at freado.com the
BookBuzzr Blog interviewed me http://www.bookbuzzr.com/blog/author-interviews/bookbuzzr-interviews-author-aggie-villanueva/,
which led to my regular writing for their marketing blog http://www.bookbuzzr.com/blog/book-marketing/mid-week-book-marketing-tips-how-faithful-are-your-social-media-followers/ and
participating in their marketing webinars.
Opportunities are everywhere, and when they’re not, go knocking. Only a few of
my online interviews or contributing writer’s jobs approached me. Mostly I
contact them and just ask.
How do you spend your time when you
are not writing?
Loading up my camera equipment and
dogs, a few days’ worth of food and water and heading for my beloved mountains
for some blessed alone time. The beauty and remoteness are priceless. It’s
where I recharge.
What are you working on next?
My interactive eBook, Amazon Categories Create Best Sellers,
will be out within a few months. It teaches writers that Amazon.com is not just
the world’s largest bookstore, but that their sales page is shrewdly
structured to promote itself continually and on multiple levels, if you
I cover how to utilize the million dollar publicity you get when people
purchase your book(s) from Amazon, concentrating on what “Categories” can do
for you. Don’t assume categories are just search engine assistants.
I’m excited about this project because the everyman writer
like me can now afford this interactive technology. I’m using a great
electronic conversion company, Entry Way Publishing. http://www.entrywaypublishing.com I’ve
created tutorials and introduction videos to be viewed from the pages of the
book, there are online interactive pages and bonuses, ongoing contests
available only to readers, and much more.
The book will be available as an app for all android devices and the
iPad/iPhone, etc,. and of course as a Kindle eBook, and print book too.
Thank you so much for having me today. I’ve so enjoyed talking with you
and your readers.
Follow Aggie at:
Radio Show: http://www.blogtalkradio.com/promotionalacarte
Facebook profile: http://www.facebook.com/aggiev
Facebook Page: http://www.facebook.com/visualartsjunction
BIO: A published author at Thomas Nelson before 30,
Aggie Villanueva is now a self-published multiple fiction & nonfiction
Amazon/Kindle category bestseller, for The Rewritten Word and Rightfully Mine. Aggie founded Promotion á la
Carte, author promotional services and 6 months later was voted #2
at Predators & Editors in the Promotion category.
She teaches author promotion and rewriting across the Web, and is also a critically acclaimed
photographic artist represented by galleries nationwide,
including Xanadu Gallery in Scottsdale, AZ.