James Trevor 'Jamie' Oliver, MBE (born 27 May 1975), frequently nicknamed The Naked Chef, is a celebrity chef. He is well known for his role in campaigning against processed foods in British schools. Since his early years, his Essex accent, which is often described as "mockney" or "fake cockney,"  has become infamous - particularly the use of the Hindi word "pukka" (colloquially meaning "brilliant" or "solid", originally "cooked" or "ripe"). Oliver is reported to be worth an estimated £25 million.