As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at Infosys, Jessie Paul has been recognized for her contribution towards putting the Indian IT industry on the global map. She has used innovations such as award programs with academic institutions, mindsports, and non-traditional media to reposition and communicate brand values in a frugal, yet effective manner. With over 15 years in services marketing, including a stint with Ogilvy & Mather Advertising where she handled a variety of brands, Jessie is considered an expert in brand globalization, and has been named one of the most influential business women in IT in India. She writes for various business publications and runs a popular blog on No Money Marketing. Jessie is a Computer Science engineer from NIT, Trichy (1992) and an MBA from IIM Calcutta (1995).