The Story Behind This Book

"Bang! Writing With Impact" has a very specific purpose: help you write in such a way that your readers pay attention and agree with your ideas.

I read several books on persuasive writing and rhetorical strategies, but I didn't find any that told me plain and clearly what to do. Using my 19 years of experience as an editor I wrote "Bang!" to show people exactly how to use their writing to persuade. Fluffy books bore me, and highly technical books can be confusing. This book is for the every day writer without an English degree but with a purpose to achieve.