That’s why this eBook was created. To help you come up with a number of strategic, creative ideas to promote your business using quirky, zany and non-traditional holidays. The projects and ideas in this ebook will help you create your own unique marketing calendar that you can use year after year even build upon and improve as the years go by. What makes this book different is that it includes ideas for 365 holidays and at the end of each chapter is a comprehensive list of little-known national and international holidays that you can use to come up with even more marketing programs for your company.