Why I wrote Start With Why:

I am an optimist.

I believe that if everyone woke up and only did the things that inspire them, what an amazing world we’d live in.

If we look at the companies, civil leaders and organizations who truly lead, we can find vast numbers of people who stand with them, inspired by something bigger than themselves. Those who love their Apple computers, for example, are proud to be a part of Apple’s revolution. Those who tattoo a Harley-Davidson logo on their bodies are proud to be a part of Harley’s cause.

Great leaders, be they individuals or organizations, inspire us to be a part of something larger than ourselves. But what does it take to be a great leader? What does it take to inspire?
As it turns out, even though some may have a natural gift for it, the ability to inspire can be learned.

The discovery:
Looking at the leaders and organizations that have an unbalanced amount of influence in the world – the most loyal customers, the most loyal employees, the most profitable, the most innovative and, most importantly, able to sustain all those things for the long term – I discovered that they all think, act and communicate the exact same way…and it’s the complete opposite of everyone else. All I did was codify it. And I call it the Golden Circle.

The book, Start With Why, shares this naturally occurring pattern in a way that is actionable. Others can learn how to be as innovative as Apple. Others can learn to generate loyalty like Harley-Davidson. And others can learn to rally thousands of people like Martin Luther King.