Are you a solopreneur who runs an online business (or an offline business that uses online channels to communicate)? If you are, you need content.
You may need content for your blog, your website and countless social media streams. You may need content for your newsletters to keep your audience engaged, content for your sales pages to convert browsers into paying customers, or content for a book and blog that positions you as an expert in your niche.
This short, no-fluff solopreneurs’ guide covers the basics of content creation and content marketing, including:
Creating content that is engaging, attractive and shareable
Developing a content marketing strategy that meets your business objectives
Smart, efficient content creation and curation
Creating a content marketing plan that is sustainable, cost effective and time efficient
Putting in place a system to share and promote your content
Content marketing best practices
Content creation tools, techniques and tricks to make the most of your time
Content creation tips that enable you to monetize your own content, as well as content that has been produced by others
How to re-purpose your content several times to help promote your business on different platforms
This book helps you put in place the strategies that allow successful solopreneurs to use content marketing in place of more expensive and less effective paid advertising options.
Just in case you’re not sure, you’re a solopreneur if you’re an entrepreneur running your own business with zero employees. Even if you don’t consider yourself to have a business as such, you may still be a solopreneur.
You may be a solopreneur if you’re a niche blogger, freelance writer, editor, or designer, affiliate marketer or indie author. You may also be a solopreneur if you’re a coach, trainer or online tutor. If any of these labels apply to you, you may benefit from this book, even if you’ve never thought of yourself as a solopreneur.
This book is NOT a how-to-write book or a guide to SEO. It’s about content marketing, and how you can use it to engage and attract customers who are interested in what you have to offer, whether that is a book, freelance service, info product or coaching program.