Making an online community that grows and
survives isn’t easy. It takes planning, vision and dedication. Most
companies aren’t prepared to invest the time and manpower it takes to
make it happen, and when their communities fail to prosper, they blame
it on chance.
chance doesn’t play a part in whether or not you respond to your
community’s needs. Successful online communities don’t just happen, but
with proper care and feeding your company can build a community that
surpasses all of your expectations. If you are kind to the people who
make up your community, you’ll gain a sold-out customer base and your
business will be the beneficiary of increased sales, increased loyalty
and increased customer satisfaction.
This book isn’t intended to tell you what a community is, it
will explain what a company can gain from a great online community and
it will give you the education and tools you need to make it happen.
book is for anyone who wants to build a fantastic online community.
From Product Mangers to Executives, from Entrepreneurs to Evangelists,
anyone can make their company’s community thrive. Community management
isn’t about trickery or contests, but about treating your community’s
members as if they matter to you. After reading this book, you have no
excuse not to build your own thriving online community.