The Health Advocate’s Marketing Handbook provides advice and guidance
to help patient and health advocates and navigators optimize marketing outreach
with advertising, your website, public relations, newsletters, print materials
and more. You’ll learn how to maximize
your marketing budget with no-and low-cost promotional tactics. You’ll be able to brand yourself and your
business, and develop and effective marketing plan.
Once you own the book, you’ll also be able to take advantage of several
free downloads: a workbook that
accompanies the Handbook, plus templates for both a marketing plan and a press
release, and dozens of links to useful online resources.