The Health Advocate’s Marketing Handbook provides advice and guidance to help patient and health advocates and navigators optimize marketing outreach with advertising, your website, public relations, newsletters, print materials and more.  You’ll learn how to maximize your marketing budget with no-and low-cost promotional tactics.  You’ll be able to brand yourself and your business, and develop and effective marketing plan.

Once you own the book, you’ll also be able to take advantage of several free downloads:  a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources.