Start With Why
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Why are some people and organizations more
innovative, more influential, and more profitable than others? Why do some
command greater loyalty from customers and employees alike? Even among the
successful, why are so few able to repeat their successes over and over?
People like Martin Luther King Jr., Steve Jobs,
and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire
those around them and to achieve remarkable things.
In studying the leaders who’ve had the greatest
influence in the world, Simon Sinek discovered that they all think, act, and
communicate in the exact same way—and it’s the complete opposite of what
everyone else does. Sinek calls this powerful idea The Golden Circle, and it
provides a framework upon which organizations can be built, movements can be
led, and people can be inspired. And it all starts with WHY.
Any organization can explain what it does; some can explain how they do it; but very few
can clearly articulate why. WHY is not money or
profit—those are always results. Why does your organization exist? Why does it do the things it does?
Why do customers really buy from one company or another? Why are people loyal
to some leaders, but not others?
Starting with WHY works in big business and
small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because
they have to; they follow because they want to.
Drawing on a wide range of real-life stories,
Sinek weaves together a clear vision of what it truly takes to lead and
inspire. This book is for anyone who wants to inspire others or who wants to
find someone to inspire them.
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The Story Behind This Book
Why I wrote Start With Why:
I am an optimist.
I believe that if everyone woke up and only did the things that inspire them, what an amazing world we’d live in.
If we look at the companies, civil leaders and organizations who truly lead, we can find vast numbers of people who stand with them, inspired by something bigger than themselves. Those who love their Apple computers, for example, are proud to be a part of Apple’s revolution. Those who tattoo a Harley-Davidson logo on their bodies are proud to be a part of Harley’s cause.
Great leaders, be they individuals or organizations, inspire us to be a part of something larger than ourselves. But what does it take to be a great leader? What does it take to inspire?
As it turns out, even though some may have a natural gift for it, the ability to inspire can be learned.
Looking at the leaders and organizations that have an unbalanced amount of influence in the world – the most loyal customers, the most loyal employees, the most profitable, the most innovative and, most importantly, able to sustain all those things for the long term – I discovered that they all think, act and communicate the exact same way…and it’s the complete opposite of everyone else. All I did was codify it. And I call it the Golden Circle.
The book, Start With Why, shares this naturally occurring pattern in a way that is actionable. Others can learn how to be as innovative as Apple. Others can learn to generate loyalty like Harley-Davidson. And others can learn to rally thousands of people like Martin Luther King.
Praise and Reviews
with Why is one of the most useful
and powerful books I have read in years. Simple and elegant, it shows us how
leaders should lead. Highly recommended!” —William Ury, coauthor of Getting
to Yes; cofounder ofThe Program on Negotiation at Harvard Law School
with Why fanned the flames inside
me. It translates what we used in the military into terms any organization can
apply; the principles are the same. This book can lead you to levels of
excellence you never considered attainable.” —General Chuck Horner, air boss, Desert Storm
with Why will cause you to rethink
your business. It is a great read and exactly on target. This book will inspire
you.”—Howard Putnam, former
CEO, Southwest Airlines;speaker and author of The Winds of Turbulence
with Why is a powerful and
penetrating exploration of what separates great companies and great leaders
from the rest. Too many leaders (and authors) go looking for authenticity in
all the wrong places—Sinek takes you directly to the source.”—Polly LaBarre, coauthor of Mavericks at Work
with Why offers a simple and
pragmatic approach to great leadership. Each story will force you to see things
from an entirely different perspective. A perspective that is nothing short of
the truth.”—Mokhtar Lamani, former
ambassador, special envoyto Iraq and ambassador, permanent observer to
Simon Sinek teaches leaders and companies how to inspire people.
From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and Americ More...