Description

Not JUST your average business book...
Not JUST a funny read...
Not JUST complaining about difficult people...
Not JUST the best unique gift for anyone from a young graduate to a seasoned professional...

It's everything you ever wanted: A witty solution-driven, easy read, centered around 26 quirky characters, described with 26 unique adjectives.

Overview:
Upon the conclusion of a very pivotal business meeting, the age old question was asked-- What did you think of that guy? That Guy: The ABC's of EnterPrize Personalities is an in-your-face communications guide to dealing with "that guy" at work. Featuring eye-popping imagery and a blunt personality, it's sure to engage and evoke emotion out of even the shortest attention spans. With a familiar ABC's format and frame-by-frame methodology, the use of 26 distinct adjectives are drawn on to attach the word to that guy, forcing us to stop, reflect, and address how to properly handle the unique characters of this world and to prevent them from ruining our day... or our business!

In order to achieve a blueprint for success, That Guy is formatted by providing:
Clear Definition
First Impressions
Lasting Impressions
Elements of Memory Recall and Recognition
Supportive Character Illustrations
Bulleted Identifiable Characteristics
Game Plan of Helpful Tips
Bite Size Content
Blunt Personality

http://thatguybook.com

Media Mentions

Professional Reviews
Amazon Reviews

Praise and Reviews

"Pia and Matt have written a brilliant guidebook to help identify the clowns in the circus.  Sometimes the best performances are enhanced by popcorn and cotton candy...so scroll up the pages and dig in!”

-Pete Janke, Business Consultant and Board Advisor

 

“That Guy is a very funny creation, full of pedantic vocabulary and topped with just the right amount of witty sarcasm.  Butbeware, guys, you might see your own reflection somewhere in its pages."

- Prof. Michael L. Barretti, Director, Executive Education

Sawyer Business School, Suffolk University, Boston

 

“The more I read, the more I liked! You and Matt are incredibly imaginative. How'd you uncover all of these real guys?! I've met every one of them at one time or another, but you've managed to bring them all together - in one virtual place - a sort of That Guy reunion. I loved it.

I can hear the folks in the office now:  people referring to their coworkers as Quinn or Pierre or Yale - references to their That Guy doppelgängers!

The "First Impression" part:  spot on. "Lasting Impression":  really nails That Guy every time. Convinces me I know these guys (and gals - can't wait for That Girl). My favorite is the * lists. When I got to the end of the book, I realized my face was hurting - from the non-stop smiling! Seriously.

The sketches were awesome:  Mike's Pinocchio, Xavior's puppy, all of them. But you'll have to explain Ron's lava lamp - that one is over my head (even though I used to have one!).”

-Joe Massery, Principal at Berkshire Technology Management

Buy

Amazon.com
abcenterprizes
Silver Street Media

Related Links

Pia's Facebook Page
Matt's Facebook Page
Twitter Profile
More About That Guy: The ABC's of EnterPrize Personalities
Pia's Blog