How the Beatles Went Viral In ’64

Written by Steve Greenberg
Category: · Arts & Photography

At Christmas, 1963, virtually no one in America had heard of the Beatles. And yet on February 9th, 1964, 73 million people watched the band perform on the Ed Sullivan Show, the largest-ever audience for an entertainment program up to that point. What happened in a mere six weeks that would allow for something so unprecedented to occur?
“How the Beatles Went Viral In ‘64” is an in-depth, serious examination of how a mix of luck, tragedy, ambition, mistakes, rivalries, technology and raw talent combined to launch the biggest pop juggernaut in history. Fans of the Beatles and anyone interested in understanding how cultural phenomena occur will find this book invaluable.

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