Freado is free for book bloggers and reviewers. Publishers and authors pay Freado to facilitate their book giveaways and act as a trusted intermediary that ensures giveaways actually happen as promised.
On Freado, you will find not just soon-to-be released books (aka ARCs or Advance Reading Copies) but also books that have already proven their worth in the marketplace. These include best sellers which are sponsored by participating publishers and authors.
Most giveaway sites take a 'raffle' approach and chance plays a big part in whether you receive the giveaway or not. On Freado, you are assured of getting the book that you choose. Some books may require you to perform simple activities such as matching book cover pairs. But on the whole, there is no element of chance on Freado.
These days, ebooks are all the rage. But there are still many readers who enjoy the feeling of interacting with a physical book. The challenge with physical books is limited availability. Freado fixes this with an elegant 'auction' style approach. What this means is that as you perform various activities on Freado, you accumulate points. You can then use these points to 'bid' for books that you want. Of course, the entire auction mechanism is completely free and there is no real money involved. But the act of spending your 'points' ensures that you are serious about the physical books that you go after.
Freado also gives away a number of best-selling books from popular authors. In many cases, publishers and authors offer to do giveaways in the hope of creating buzz for their books. In other cases, the best-selling books are sponsored by other sponsoring authors from similar genres.
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